Karina Cuevas is a planning and merchandising consultant based in Los Angeles, CA.
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Karina Cuevas is a seasoned Planning and Merchandising leader with a decade of expertise driving revenue growth and optimizing inventory for global fashion and lifestyle brands.
Her leadership journey includes roles at Aime Leon Dore & Stüssy, where she built and scaled merchandising and planning functions, implementing best practices that drive operational efficiency.
She brings equal passion for the creativity and aesthetics that inspire fashion businesses and the analytical rigor that ensures their profitability. This unique blend of expertise enables her to seamlessly bridge the gap between creative and financial functions.
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Karina offers consulting services to help brands unlock sustainable growth through a balance of creative vision and disciplined merchandise strategies. Her work focuses on developing clear, brand-aligned strategies that drive growth and profitability across product assortment, positioning, and distribution.
She specializes in developing bespoke dashboards and intuitive reporting tools that transform complex data into actionable insights, empowering executives to make informed decisions and shape long-term growth strategies.
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Karina credits her swift personal and professional growth to the guidance of strong mentors and advocates throughout her career. Recognizing the impact of that support, she is passionate about paying it forward and welcomes conversations that spark growth and open doors for emerging professionals, with a particular focus on empowering women of color.
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